CLUB ELEVEN celebrates sixth anniversary with launch of first-ever home kit
New York City, NEW YORK (November 11, 2024) — Today, CLUBELEVEN, a leading North American soccer brand and media publication founded in 2018, announced the launch of their first Home Kit, commemorating six years of their storytelling in the region and celebrating America’s special community of soccer creators. The CLUBELEVEN Home Kit marks the brand’s expansion from photography, written storytelling, and video, into the fashion world, as they explore new creative avenues in soccer. “Our goal was to develop a statement jersey that honors who we are as an organization and incorporates some of our favorite jersey design elements we’ve seen while covering every level of North American soccer. We’re proud to have a kit that represents us, and we view it as yet another step in our mission to take our creativity outside the screen,” said CLUBELEVEN Lead Community Manager Kyros Morales.
The CLUBELEVEN Home Kit follows a wide striped design with a base of dark Prussian Blue, contrasted against lighter shade, calling back to the brand’s original colors since 2018. The careful pattern-work gives the jersey a clean look from afar while remaining an exquisite statement piece when seen up close.
Beyond the colors, the Home Kit blends various classic jersey features into one seamless design. The CLUBELEVEN wordmark is deployed as a felt patch across the chest, a “Soccer Dancers” icon — inspired by Matisse’s The Dance and representative of the brand’s united soccer community — is depicted on the right breast through high density printing, and the CLUBELEVEN logo is embroidered above the heart, showcasing three different methods of printing in one jersey.
The Home Kit also takes inspiration from memorable ‘90s jerseys, featuring a thick knitted collar, buttons, a prominent sleeve stripe, and ribbed sleeve cuffs.
Finally, for the accompanying photoshoot to launch the jerseys, CLUBELEVEN brought together 20 creatives from all over the country into one studio to produce the campaign assets, underscoring their commitment to creativity through collaboration.
The Home Kit is now available online at clubeleven.com/shop
ABOUT CLUBELEVEN
Established in 2018, CLUBELEVEN is a soccer brand and media publication telling the untold stories of soccer in North America. Through a vast community of soccer creators, CLUBELEVEN produces high-end matchday content, in-depth storytelling pieces, and impactful player-led editorials to connect soccer audiences across North America. To learn more about CLUBELEVEN, visit clubeleven.com or follow CLUBELEVEN on Instagram, X, LinkedIn, and YouTube.
